Starting a delivery service in your restaurant & grow your business with delivery options

 The food delivery market has become a global phenomenon and it is no longer just for pizza. Millennials mostly want to order food from their favorite restaurants and have it delivered quickly. A recent study of restaurants in Europe, the United States, Asia and the Middle East showed that the best internet platforms for ordering food are already valued at over $ 1 billion and the global food delivery market represents about 83 billion. This figure only accounts for 1% of the total food market but is expected to grow annually at a rate of 3.5% or more over the next five years.

Restaurant owners face higher rents and competition from streamlined food chains. Just a few decades ago, the big chains increased the size of the stores. Now, they are redeveloping department stores with smaller and more agile brands. Successful restaurants are now focusing on streamlining their businesses to speed up table turnover and make money through other operations such as catering, food delivery, and merchandising. Today's restaurant owner can generate additional income by hosting special events and delivering food to consumers and businesses. If you do not have the

Use of a third-party delivery service

Major hospitality marketing companies have recognized the value of food delivery options for restaurants, and many now offer third-party delivery services for restaurants that are not prepared to handle deliveries in-house. . These companies include Google, Amazon, GrubHub, UberEats, DoorDash, Postmates, and many more, and include a wide range of local delivery services .

Before choosing a third-party delivery service, do a cost analysis, test the speed of deliveries and determine the radius of activity. Your customers will hold you accountable for late deliveries, cold food, rude drivers, and other issues. You will therefore need to know if the service is really efficient by analyzing the other restaurants in your area.

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The benefits of using a third-party service include getting free publicity and challenging your competition on their own sales area. If you don't use one of these popular services, you could lose market share to your biggest competitor. However, you will need to pay shipping costs and a percentage of your gross sales to schedule deliveries with a third-party vendor. Restaurants that serve specialty foods can often develop their own delivery services without sacrificing a percentage of the profits. Whether you deliver 100% in-house or use external services, deliveries can improve your restaurant's profile, attract new customers, and increase sales.

Start your own delivery service

Starting your own restaurant delivery service can be as simple as assigning a member of staff to deliver breakfast and lunch to nearby homes or offices. Bike deliveries are a popular option because they reinforce your restaurant's commitment to ecology and sustainability. The easiest way is to choose a delivery area, time, and menu to start your testing - like lunch orders from 11:00 a.m. to 2:00 p.m. You can distribute flyers to nearby areas where staff can deliver them on foot. See how things work with limited service before opting for extended delivery times and expanded delivery areas.

Hire delivery drivers

Depending on your restaurant, you have several choices when hiring delivery staff. You can use a third-party service if you don't receive enough orders to justify hiring a full-time driver. You can also hire a driver and train them to handle deliveries and other catering tasks. A third option is to hire drivers as independent contractors instead of fixed-wage employees. The driver may be responsible for expanding the business, finding new customers and ensuring that they are satisfied.

Your decision to hire a delivery driver depends on how much control you want over the process. Remember, your customers will treat deliveries as extensions of your business, even if you use third-party services and independent contractors. Your options might also be limited by local labor and health regulations. You will need to recruit, hire and train drivers, involving start-up costs to consider. You should always consult with a lawyer before starting any new restaurant services or alternative income streams.

How to set up a delivery service

You will need to start cautiously as deliveries can have some inconvenience. If orders arrive at the same time as regular orders, your kitchen staff could quickly be overwhelmed. This will happen from time to time. You can solve the problem by bringing in kitchen staff, training your employees, and intelligently scheduling staff so you have more people available during busy times. Fortunately, inclement weather usually increases deliveries at a time when dining room business is slow. Good weather will increase internal activity while deliveries will slow down. Usually, internal and delivery services complement each other very well.

You will likely need a separate area to organize your deliveries and orders to avoid mix-ups. It is important to transport food in heated containers, thermal bags or well-designed packaging to keep food hot. Your delivery staff - even if they are independent contractors - will need to respect the food and follow directions such as protecting condiments and cutlery in the vehicle.

New commitments are added when setting up a delivery service - such as driver safety, food temperature and third party accidents. If your restaurant's name appears on a vehicle, be prepared to deal with driver complaints. Someone can be unhappy no matter how your drivers drive. You will need a method of managing your drivers and routing deliveries. Even if you outsource the delivery, your business could suffer if the service gives you a bad reputation. It is important that your systems interact seamlessly with the system of any channel partner you hire.

Market your delivery service

It is important to provide menus with each command to encourage repeat commands and replace lost or damaged menus. You can display your menu online, mention deliveries in traditional and electronic signs, advertise delivery packages, and display delivery menus at local hotels, outlets and on notice boards. If you are starting a new delivery service, try putting out press releases in local newspapers, magazines, and to nearby employers.

Your mobile point of sale system for managing delivery payments can be useful because it reduces order errors and allows you to track all deliveries. The technology makes it easy to manage multiple operations in your kitchen, such as catering jobs, deliveries and dining room orders. Proactive recalls let customers know which condiments are available, know how foods should be cooked, and substitute ingredients when they have certain dietary restrictions.

You can use menu engineering to determine the optimal menu for delivery to offer only the most popular and profitable items. As your business grows, you may want to consider switching from third-party services to in-house deliveries, expanded routes, and more comprehensive menus. If there is a high demand for your food in the outlying areas, you may also consider opening a kiosk, small scale operation, or food truck.

Approximately 70% of food is expected to be consumed outside of physical restaurants by 2020. It is therefore important to position your business for a fair share of this market or for external orders such as transportation, delivery and shipping. restoration. Many options are available such as walking, bicycle and car delivery or curbside pickup and parking. As delivery becomes more and more common, it may be important to display your menu on multiple sites. So try to avoid any service that includes exclusivity clauses in the contract.